7 Things You Should Avoid Doing on Social Media

May 11 2017

You may be proficient at using social media to promote your real estate business. You may even know how frequently you should post. But do you know what NOT to do? Here are seven things to avoid when marketing on social networks.

  1. Don't use your personal Facebook profile as a business page. It not only annoys your friends and family, but it can also go against Facebook's terms of services. Worse still, depending on what you're posting, you could find yourself in violation of Article 12 of the National Association of Realtors' Code of Ethics.
  2. Don't share or repost without fact-checking. The last thing you want to do is pass along wrong information to your followers. And with the sloppy nature of the internet and the recent rise of fake news, it's getting harder to take "facts" at face value.
  3. Don't arbitrarily tag clients in your posts. It may seem like an easy way to expand your audience, but if your post isn't directly related to your client, you shouldn't tag them. By the same token, don't add clients to groups without permission.
  4. Don't set your Instagram business account to private. It's hard to attract followers when they can't easily see your content.
  5. Don't take over other posters' articles and comments. If you're going to contribute to a conversation, make sure to stay on topic and add value. Never make it about you, and never offer your services on a competitor's thread.
  6. Don't get caught up in a war of words. Respond to any negative feedback from clients professionally and constructively, and know when to walk away.
  7. Don't reuse infographics or quotes without the author's permission. And never use someone else's image without consent.