Could your first impression be better?

March 15 2018

Whether it's in person, on the phone or via text or email, a large part of a real estate agent's day consists of back-and-forths with clients -- making effective communication crucial to your success. Think you could use a little improvement in that department? Here are five common communication mistakes and what you can do to correct them:

  1. Making a bad first impression. You want to appear friendly, knowledgeable and professional -- not nervous, fidgety or distracted. To make a better impression, display positive body language, ask questions and actively listen. You can let people know who you are and what you do without dominating the conversation.
  2. Failing to provide a timely response. Clients tend to panic when they don't hear back from their real estate agent. Even if you have no news, give your clients an update. As a rule, always follow up within 24 hours.
  3. Reacting emotionally rather than responding rationally. Clients occasionally get frustrated and lash out emotionally. In this scenario, it's your job to be rational. Stay calm and measured in your responses and let the client know you have their best interests at heart.
  4. Choosing the wrong communication channel. Email is convenient, but a phone call or face-to-face meeting is better for delivering important or disappointing news. Direct communication allows you to control the tone of the conversation, answer questions immediately and reduce the chances of confusion.
  5. Not editing written communications. It's hard to deliver your intended message if it's littered with mistakes. Make sure you proofread your emails and texts for misspellings, word confusion, grammar and punctuation. Strive to present a message that is clear and concise -- every time.

Clients are confused enough about real estate without having to question their agents. Clear, approachable messaging will reduce your clients' stress and improve their experience.