3 Hot Tips for Marketing Your Real Estate Business

September 14 2016

Are you looking to breathe new life into your real estate marketing strategy? Whether you're a novice or a seasoned pro, the following pointers should inspire you.

Take Control of Your Email List
Email marketing should be a top priority for any real estate agent. Why? There's no better way to stay top of mind for referral business than email marketing. Plus, email is the preferred line of business communication for 72 percent of adults.

As long as your data is clean and your campaigns are deliverable and compliant, you've got a direct connection to your audience. Why wouldn't you use it? For best results, gather all client email data in one location and keep it clean and up to date.

Encourage Online Reviews
Online reviews are the new word of mouth. Eighty percent of clients trust them just as much as personal recommendations, and 68 percent say positive reviews increase their confidence in local businesses. When it comes to reviews, it's the more the merrier; even bad reviews lend credibility and help increase conversions.

How do you get more online reviews? Claim ownership of your online profiles. Be sure to provide clients with direct links to your chosen review sites, and add URLs to your website, email, social channels and printed materials. Your ultimate goal should be to do great work so your clients have something to talk about. And don't be afraid to ask clients to leave reviews.

Try Retargeting Ads
Retargeting uses cookies to track website visitors and display relevant ads as they search elsewhere online. Simply put, this helps keep you top of mind with homebuyers and sellers who visit your site but aren't quite ready to make a commitment. When they are ready, it will be your name they remember.